Lever Marketing ROI & Budget Allocator

Model spend → returns across channels. Rebalance in real time. Saves to your device.

Channels

Set each channel's monthly spend and conversion metrics. Sliders rebalance the total budget automatically.
Channel Allocation Cost / Conv. ROI

Total Monthly Budget

$0 $100k

Portfolio Mix

Where your budget goes and what it returns.

Optimization Suggestions

Scenario Presets

One-click budget redistribution strategies. Click to preview, then tweak manually.
Presets redistribute the current total budget — your channel list and metrics are preserved.
How ROI is calculated: each channel's ROI = (revenue − spend) ÷ spend, where revenue = conversions × average order value. Set Avg Order Value below. Everything stays in your browser via localStorage — no data leaves your device.

Global Settings